I’ve applied CRO principles across multiple channels. For example, I’ve written and refined multi-stage email, SMS, and WhatsApp campaigns — optimising subject lines, copy, and CTAs to drive open and click-through rates.

I’ve also crafted and edited web pages and landing pages focused on guiding audiences through a clear journey to conversion. Even in internal comms, I’ve used the same approach — monitoring open and click rates, and refining newsletters to boost engagement. On top of that, I’ve worked on local SEO and Google Business Profile optimisation at Club Legends, improving visibility and turning that into more enquiries and sales. So, while CRO hasn’t always been my job title, I’ve consistently delivered it in practice.

Here's a few examples:

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EMAIL AD FOR BEACH TOWELS

Subject: Branded Beach Towels – Sun, Sea & Your Club!

Hi ${Contacts.First Name},

Summer is just around the corner, and we’ve got the perfect fundraiser for ${Contacts.Organisation Name} –

🏖️ CUSTOM CLUB BRANDED BEACH TOWELS! 🏖️ 

🎥 See the beach towels in action! 

✅ Your Club Logo – Stand out at the beach or pool

✅ Quick-Dry Microfibre – Lightweight, soft & absorbent

✅ Bulk Discounts – Raise funds or sell at cost, passing savings to members

 Parents, players, and fans will love these essential summer accessories – perfect for holidays, match days, or just lounging in style!

👉 Check out our wholesale range & start fundraising today!

Let me know if you'd like more details – I’d be happy to help!

Best regards,${Users.First Name}${userSignature}

Prefer not to receive emails? Click here to unsubscribe.

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NETBALL KIT PAID AD COPY:

Subject: NETBALL KIT FOR LEGENDS

Make sure YOUR team stands out on the court!

Check out our kit!

Create the perfect look for your netball team with our custom kits, designed for both performance and comfort. Kit Legends have a huge selection of custom options and unique designs, all on high-quality fabrics. 

• Wide variety of ready-made designs available – or create something unique!
• Double-stitched for added durability
• Quality collars & cuffs - no more stretching
• Create your perfect Netball kit without breaking the bank

Our netball dresses come with an integrated skirt, 180 GSM of cooling mesh fabric with reinforced, extra durable side panels! Trust us… this kit was made to last.

Prices start from just £26.50, with bulk deals READILY available. At Kit Legends, we’re mad keen to provide the best quality gear, at the best possible price!

INTERESTED?

COMMENT BELOW - Tag your team and your manager! One of our dedicated team of extra-polite, non-pushy sales operatives will be in touch directly to make your Netball Dress dreams come true!

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KIT ORDER FOLLOW UP EMAIL

Subject: Your Kit Legends Order – Next Steps ✅

Hi $$$,

Thanks so much for choosing Kit Legends – we’re buzzing to get your new kit sorted!

Before we dive in, we just need a few bits from you to get everything underway:

📋 1. Kit Sizes

Please complete the attached spreadsheet with all the kit sizes you need.
If you’re unsure about sizing, you can find our handy Size Guide here (just scroll to the bottom of the page).
Any questions? Just shout – we’re happy to help.

✅ 2. Design Proof

If we haven’t already sent it, we’ll be firing over your final proof shortly.
Once you’ve double-checked every detail and you’re happy it’s spot on, just give us the thumbs up to proceed.

📦 3. Delivery & Payment Info

We’ll need:

• The delivery address for the kit
• The name and contact details of the person responsible for payment (this could be your club or sponsor)

Once we’ve got that, we’ll send over your invoice. As soon as payment lands, our team will get cracking on your custom kit!

💬 Can we help with anything else?

We’re more than just top-tier kit…

• Need trophies for an upcoming presentation day?
• Want slick club merch to boost team pride (and raise a few funds)?
• Fancy a FREE Photo Day to show off your squad in their brand-new strip?
  Check it out: www.clublegends.co.uk/photoday

We also offer long-term partnerships that take the stress out of running your club – complete with generous discounts and a dedicated account manager who understands the grassroots grind.

Thanks again for trusting us with your kit – we can’t wait to get started!

All the best,
[Your Name]
Club Legends / Kit Legends

You can find many FINE examples of grassroots sports articles I wrote for Club Legends – with content aimed at parents, coaches, chair persons, and beyond. Just click on the links below:

Is YOUR kid playing for the wrong team?

Heading for trouble

Volunteers: The unsung heroes of grassroots

Touchline terror! The ugly side of grassroots

FOR IMMEDIATE RELEASE

The Collingwood Museum Launches ‘Creatures of the Deep North’: A Subterranean Wonder

Newcastle upon Tyne – 30th September 2024

The Collingwood Museum is proud to announce the grand opening of its new wing dedicated to the "Creatures of the Deep North," an extraordinary exhibit showcasing newly discovered subterranean creatures unearthed from mines across the North East. The exhibit will open its doors to the public on 1st October 2024, welcoming visitors into an immersive world of underground monsters and mining history, where myth meets reality.

These ancient creatures, many of which have been preserved deep below the surface for centuries, are now on display for the first time. The new wing features an array of fascinating specimens, but three standout creatures have already captured the imaginations of scientists and monster enthusiasts alike.

Featured Creatures

1. The Ironclad Crab – An armoured predator, the size of a medium sized car, known to stalk the dark caverns beneath the old Northumberland coalfields. This giant crab, with its thick iron-like shell and crushing pincers, was feared by miners, who passed down tales of "clicking claws in the dark." Now visitors can marvel at this (presumably) prehistoric terror up close.

2. The Abyssal Salamander – A truly massive amphibian measuring over 15 feet in length. This creature, discovered deep in the shafts of a former lead mine near Durham, is the largest of its kind ever recorded. With bright pink skin and beady, blood red eyes, the Abyssal Salamander could survive in extreme conditions, thriving in the dark, damp corners of the Earth for millennia. 

3. The Blindworm Queen – A rare and eerie find, this creature, once thought to be pure legend – and perhaps the origin of the Lambtom Worm of North East folklore – resembles a cross between a snake and an eel, stretching nearly 40 feet long. Found in a hidden cave beneath a coal mine in County Durham, it is believed to have been a feared apex predator of its time. The Blindworm Queen’s many teeth and elongated body hint at its role as a formidable predator in the ancient underground food chain.

A Boost for the Region

The launch of the new wing is expected to attract thousands of tourists, eager to catch a glimpse of these awe-inspiring creatures. Local businesses are anticipating a surge in visitors, with the museum forecasting an influx of 100,000 people during the first six months alone.

The exhibit has also led to the creation of 70 new jobs within the museum, including roles in "monster maintenance" (specifically designed to care for these delicate and ancient creatures) as well as hospitality staff to serve the increasing number of visitors. This investment into the local economy has been celebrated by community leaders and the museum administration alike.

Excitement from the Museum

Sarah Hidalgo-Chunkimuncks, Administrator of The Collingwood Museum, expressed her excitement for the exhibit:

“This is a monumental moment for the museum and for Newcastle as a whole. We’ve uncovered not only relics of the region’s rich mining past, but real, living pieces of history that have been hiding underground for centuries. These creatures give us a glimpse into a world we never knew existed beneath our feet. We can’t wait for people to experience this firsthand and see the sheer scale of what’s been discovered. This is not just an exhibit; it’s a testament to the enduring mysteries of the Earth.”

Visit the Exhibit

The new wing of The Collingwood Museum will open its doors on 1st October 2024, with special guided tours available for the first two weeks. The museum is open seven days a week, and advance booking is recommended due to the expected high demand.

For more information and to purchase tickets, visit www.collingwoodmuseum.co.uk or call 0191-XXX-XXXX.

About The Collingwood Museum
Located in the heart of Newcastle, The Collingwood Museum is one of the city's most beloved institutions, offering a wide range of exhibits that celebrate the rich history and culture of the North East. From mining heritage to natural history, the museum prides itself on bringing the region's stories to life through world-class exhibits and educational programmes.

Press Contact
Tony Clark
Press Officer, The Collingwood Museum
[Your Contact Information]

✨ I’m absolutely blown away after visiting the new Creatures of the Deep North wing at The Collingwood Museum! The sheer scale and mystery of these subterranean creatures – like the gigantic Abyssal Salamander and the Ironclad Crab – have completely sparked my imagination.

As someone who develops software systems that dig deep (pun intended!) into the needs of businesses, I can’t help but draw parallels between these ancient creatures and the resilience required in business today. Much like the Blindworm Queen, silently ruling her underground domain, successful businesses operate best when they have strong foundations – even if they remain unseen. 🐍

But it’s not just the creatures that inspired me; the entire exhibit really ties into my wellness mindfulness programme. Just as these creatures survived in challenging environments, it’s essential that we nurture our own wellbeing to thrive in the fast-paced, demanding business world. Maintaining balance – just like monster maintenance at the museum 😉 – is crucial to keeping everything running smoothly. 💼

I left the museum feeling energised and more committed than ever to supporting businesses with my software and wellness systems.

Honestly, if you’re in Newcastle, you must check this out. You’ll leave with more than a love of monsters – you’ll get a fresh perspective on your own resilience!

#CreaturesOfTheDeep #MindfulnessAndMonsters #BusinessWellness #FoundationsForSuccess